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Thursday, 29 January 2015

Bank of America to end support for its Windows Phone app in early March [update: Windows 8.1 too]

Update: According to its store listing, it looks like Bank of America will be dropping its Windows 8.1 app in March as well (thanks, Brent, for the tip).
Original story: Yet another major US bank is ending its support for the Windows Phone platform. This time it's Bank of America, which has posted a note on its app's store page that it will stop supporting Microsoft's mobile OS sometime in early March.
The post did not offer a specific reason for this decision. It only stated, "We're sorry for the inconvenience." It also recommends that Windows Phone users access Bank of America's website from now on. The app was first launched for the Windows Phone operating system in May 2011. Bank of America also has a Windows 8.1 app in the Windows Store, but so far there's no indication they plan to remove support for that app.
As we reported earlier this month, the Chase Mobile app for Windows Phone has been removed from the store, and will stop working completely on March 22.
Bank of America did update their iPhone app just yesterday, but they are obviously not discontinuing support for that platform. In other words, this is not a new mobile strategy for the massive bank but rather a clear rejection of the Windows Phone platform due to low market share.
Bank of America released their Windows Phone app way back in 2011. For them to end their support now is shocking.
Image & News Courtesy Windows Central

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